Step Six – Trademarking Your Icon

Trademarking your NPO’s icon is a critical step. If you’re creating something unique, you’ll want to make sure it represents your NPO holistically. It should be something that can stand alone without your NPO’s name next to it. Take Star Bright Donations for example. My NPO’s icon is a star with ‘SBD’ embedded in the center. This was a symbol I created. You can do the same or find a company that makes or provides consultation sessions for company icons. By getting your icon trademarked, you’ll ensure no one can steal it (without legal ramifications). You can get LegalZoom to facility your trademark process.  This is just one of their many services.

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